OFweek smart home network news: Each company has its own "profit dairy cows", the core profitability business, when the company is facing precarious, the development of core business is playing a role in stabilizing market sentiment, just like TCL's Huaxing Optoelectronics , Baidu's search business, Tencent's social business, Alibaba's e-commerce and Google's advertising business. It is these abundant milk source businesses that support the expansion and attempts of companies. If LeTV also has a “cow cow†business that allows the market to see hope, now the cow is running out of power. LeTV's operating profit plummeted 586% year-on-year According to the listed company LeTV, which announced 2016 annual results, LeTV's operating revenue was approximately 21.91 billion yuan in 2016, an increase of 68.64% year-on-year; operating profit was approximately -337 million yuan, a year-on-year drop of 586%. The net profit attributable to the shareholders of the listed company was 555 million yuan, a year-on-year decrease of 3.19%, and the net profit fell for the first time in eight years. At present, LeTV.com shares are in suspension, and the stock price is fixed at 30.68 yuan. As the leading gem of the secondary market, Le Tournament, which is experiencing “water reversalsâ€, saw the suspension of stocks of listed companies making the stock market mood unstable. According to reports, the reorganization plan of LeTV, which was originally scheduled to be disclosed on the 19th, was renewed. LeTV's current valuation is 7 billion yuan, which is more than the 9.8 billion that was announced when LeTV was injected into LeTV. Evaporated 30%. At present, Sun Hongbin is personally sitting on LeTV's board of directors. According to a report from Reuters on the 20th, HomeNet said that LeTV will negotiate the sale of Shimao Gongsan, a high-end property in Beijing's core area, which was bought last year for US$420 million. The news shows that LeSound, a "financing empire" with tight cash flow, is taking more steps to raise funds. Let's watch the water run back against the storm. It is understood that due to LeTV's poor financial performance, its earnings per share decreased 6.45% year-on-year, causing market concerns, and 10 to 10, 10 to 20 this investment industry is known as "cutting dishes" in LeTV in recent years Frequent occurrences have caused anger and dissatisfaction among retail investors. This time, due to the huge difference between the performance report and the performance report released earlier, the market public opinion began to run on major shareholders, and the media even bluntly stated in the news headline that “LesTV will die? 》 From the time when China’s good students saved 600 million U.S. dollars and China’s good neighbors, such as China’s 16.8 billion U.S. capital, entered, people thought that the LeSuro crisis, which was being strategically contracted to Sunac, was drawing to a close. No one would have thought that Leshi’s acquisition of the strategic entrance company, Yi’s car, became the tipping point for a new round of crisis, and LeTV’s “water inversion†still shrouded the heads of major shareholders. Since November last year, just six months later, LeTV has once again been pushed to the cusp of the storm. Not only was the driver confined and cashed out, but it also encountered 36 suppliers to collect debts. In this situation, the future of LeTV will be as simple and crude as the title above? Easy to access, this was Letek's holding subsidiary of the automotive business strategy, the masked car king of the Three Musketeers walked two, LeTV as the plate is in a quagmire. The original so-called "hardware-free, profit-making relying on value-added services" model of LeTV and Super TV is no longer applicable to the current situation. The case of congestion caused by excessive expansion has not happened. After comparing the annual report with the Express, the company’s power grid found that LeTV’s operating profit was RMB 4479.14 million, a change of up to -853.49%, and LeTV.com’s actual loss was RMB 329 million. The total profit of Expressive Express was reduced by 9.17 times over a total of 401.936 billion yuan; LeTV's net profit was reduced by 200 million yuan compared with the performance forecast of 766 million yuan. To this end, LeTV.com stated in its apology statement that LeTV’s provision for the impairment of the new super-TV’s damage screen also had a certain impact on the loss. According to the annual report of LeTV.com, in 2016 LeTV generated a new revenue of 16.082 billion yuan, but the net profit loss was 637 million yuan. In the past, LeTV's two major suppliers joined shares in LeTV to be newly interpreted as “debt-equity swapsâ€. After Lesch’s outbreak of capital crisis, LeTV’s stock price continued to fall. The outsiders once questioned Jia Yueting’s pledged stocks and faced a risk of explosion. According to the home network, in November 2016, LeTV.com's stock price plunged 14.62% in just four days after the news of LeTV’s billions of dollars in debt arrears. On December 6th, LeTV.com's share price plummeted again. The daily limit fell by 7.85%, and the report of “Last as soon as the Leopard shocked: 64.81% of Jia Yueting’s pledged stocks fell below the opening line†triggered LeTV’s “closing crisisâ€. In order to control the risks, Rongchuang entered Levision’s demand for Jia Yueting’s pledged LeTV shares to remain below 50%. According to the promise, Jia Yueting needs to reduce the proportion of pledged shares to 256 million shares within a year, that is, to relieve the pledge of 315 million shares. According to GEM stocks' pledge rate and LeTV's stock price, Jia Yueting needs to redeem LeTV shares pledged from 6.552 billion to 8.395 billion. After the eruption of the incident, the investment market is not optimistic about Jia Yueting’s ability to redeem pledged equity in the coming months. Legal experts believe that due to excessive control over the company by the group companies and controlling shareholders, the interests of the subsidiaries cannot be guaranteed. This is a frequent occurrence. The group company can not sacrifice the interests of the subsidiaries to ensure the financial resources of the group. Analysts pointed out that the key to the problem of easy-to-get incidents is that the right to ownership of 1.3 billion funds is for drivers and users. It is related to social stability rather than private capital. It involves large-scale mass interests and dissatisfaction will spread to the entire consumer. The market, combined with the year-on-year decline in LeTV's performance, the suspension of listed companies, capital chain issues, layoffs, land sales, and arrears of wages, will not be able to obtain a sense of security from a company, whether it is the consumer market or the stock market. behavior. According to Porter's five-force model analysis, the premise of crowding out funds is the company’s own competitiveness and the control of the upstream and downstream. Compared to these three conditions, LeTV obviously does not have a condition of “crowd capitalâ€. The industry believes that the loan is being implemented by Letv's LeTV. If investors and the market lose their confidence, there is a large-scale action. This leads to a run on the run. For financial institutions, any financial institution cannot afford a run. No matter how the company develops, it needs the support of the cash flow business, otherwise it will face the possibility of a crash. 4.14 Super TV sales no longer in the year? Last Friday was LeTV’s 4.14 E-Commerce Festival, continuing the policy of “buying members to send hardware†last year, as well as various large-scale dumping programs such as “buy hardware delivery hardwareâ€, compared with the total sales of 414 Super TVs last year exceeded 54. The sales volume of 90,000 units this year, compared with last year's sales volume (386,000 units), fell as a whole. Industry sources said that music as a whole precarious, and at the consumer end, at this stage consumers are mostly price-sensitive, hardware free users will “have used up problemsâ€, the consumer's heart is very low sense of security, the uncertainty is greater than its The members launched by the stable company will break the psychological bottom line of the consumer. If LeEco hardware is not free, will consumers choose it? The easy-to-get incidents also caused the consumer market to question LeTV. LeTV needed time to repair its image in the market. According to the above-mentioned sources, whether or not the company is able to stand up depends on whether LeTV is handed over. And there are also a number of companies in the industry who have run into the newspapers. “In 2017, we must promote LeTV’s incorporation into listed companies. We are also ready to complete our commitment to LeTV.comâ€. In early 2017, LeTV’s CEO Zhang Zhao expressed its position to the public. Industry insiders believe that LeTV's reliance on LeTV will have a greater significance in obtaining high valuations. If LeTV continues to advance smoothly, it will play a role in the stock market. On the contrary, this kind of market anger will spread to the LeTV system. Disappointed. According to industry related home network, in the Internet age, Internet TV is actually being explored by the color TV industry. It is not exclusive to LeTV. It is just that LeTV is the first to enter the bureau and start the “hardware free†model. As the same model, various manufacturers are actually There are differences in implementation, and the Internet model is not just LeTV. From no one's career to one after another to test the water and then to the current state of war. Lower than the production cost pricing, ecological subsidies hardware, subversion, although LeTV reached the goal of large-scale dumping, but it also caused harm to the industry. People in the industry believe that the production of a product that takes a lot of time, effort, technology, and cost is a violation of economic law. Although theoretically the hardware low-cost strategy has a certain degree of feasibility, it can rely on user terminals for profitability in the future. However, the problem is that the larger the user is, the more hardware losses will be. When the amount of hardware loss is greater than the advertising fee and operating income, a huge loss may occur. Enterprises that have caused some financing capacity to fall are falling down. tsvape , https://www.tsvaping.com